Media Strategy for Authors, Special Offer

Alison Hill Media is offering a special rate on media strategy sessions for authors. After reviewing your work we will offer a media marketing plan that will make you stand out.
If you want to be recognized and sell more books, you must first dazzle the media. As an author you need exposure and recognition, and the best way to achieve this is through television, radio, print and online interviews. This way you can connect with thousands of potential readers. Wow them with your wit, charm and ideas, and draw them in with your story and message!Here’s what media expert Alison Hill can do for you:
  • Analyze your material and background.
  • Identify and extract the marketable qualities of your work, skills and experience that will make the media take notice.
  • Help you fine-tune your message and identify your audience.
  • Help improve your author platform.
  • Develop a high level media marketing plan targeting specific media outlets and other resources for publicity.
  • Offer tips and advice on how to prepare materials, how to pitch ideas and query media professionals.

A 1-hour media strategy session with Alison Hill normally costs $150, but we are offering a special rate of $99, for two weeks only – August 13th through August 24th. The rate includes pre-session research of your work and background. This is a bargain!
Sessions can be conducted via Skype or over the phone. Payment in advance via PayPal or check.
To pay via PayPal click the link below and make your Payment for Services to:
serenmedia1@yahoo.com
https://www.paypal.com/webapps/mpp/make-online-payments

Please contact Alison Hill to book your session now: serenmedia1@yahoo.com

For more information on Alison Hill Media:  www.AlisonHillMedia.com

Check out some of Alison Hill’s blogs/articles on media readiness and publishing:
http://www.mediaready-mediasavvy.com/why-traditional-media-is-still-relevant/
http://booksbywomen.org/authors-are-you-ready-media-ready-by-alison-hill/
http://listosaur.com/miscellaneous/10-tips-on-how-to-get-a-book-published.htm

 

 

Win a copy of ‘Media Ready, Media Savvy, The Media Workbook for Authors’

Here’s a question for all you authors out there: What’s you book about?

What seems like an innocuous and easy question can stump even the most seasoned writer. Minds go blank and the right words just don’t come. It can go something like this, “well it’s about this guy – and he um, meets up with this girl…then there’s this other guy, err Dave…,” and by now you’ve lost the listener.

It’s overwhelming, you’ve been put on the spot. That’s a lot of pressure. How do you condense your 100,000 word masterpiece into one sentence?

But as an author, you must be prepared to summarize your book for marketing and interviewing purposes. Can you describe your non-fiction book or novel clearly and succinctly? If a reporter called right now and asked about your book, could you deliver? Or would you pause, mumble and falter? If you met an agent in an elevator could you pitch your book to her in 30 seconds? Or would you just fall to pieces and miss your chance?

This is your one liner, elevator pitch or tag line. Your most important tool. It can be used in conversation (you never know who you’ll bump into), during short media interviews, and in your written marketing material.

In ‘Media Ready, Media Savvy,’ I discuss the importance of crafting a one page synopsis, a one paragraph summary and of course the one sentence description I’m referencing here. I encourage authors to write the one page synopsis first, then the paragraph summary, and from that whittle it down into one sentence.

When tackling these synopses ask yourself these questions:

Fiction:
What type of book have I written?
What is the genre?
What action words can I use to reflect the style or genre?
Who is my protagonist?
What is their goal?
Who is the villain?
What is the main conflict?
Who is my audience?

Non-fiction:
What is my main theme?
What is my message?
What is my objective?
Who is the message for?
What’s different or unique about my message?
Why did I, of all people, write this?
What are my credentials?
What makes me the best person to deliver this message?

For both fiction and non-fiction you can also add relevant awards you’ve received or any good reviews.

And lastly, always consider this question: why should anyone care? Your job is to make them care. Write a one liner that makes your work irresistible. Remember you need to grab their attention and leave them wanting to learn more about you and your book.

Here are a couple of examples of one sentence descriptions.

Fiction
Jaws
, by Peter Benchley and the movie by the same name.
“When a gigantic great white shark begins to menace the small island community of Amity, a police chief, a marine scientist and a grizzled fisherman set out to stop it.” (From the Internet Movie Database)
Notice here there’s a villain (a killer shark) and the good guys whose goal is to save the townspeople.

Non-fiction
Fried, Why you Burn Out and How to Revive, by Joan Z. Borysenko, Ph.D
“In this timely and groundbreaking work, Joan Borysenko – a Harvard trained medical scientist, psychologist, and renowned pioneer in stress and health – straddles psychology, biology, and soul in a completely fresh approach to burnout.”
Here it clearly states that this book is current and relevant, and the author was trained at one of the top medical institutions in the U.S., which gives her credibility.

And now for the fun part. I would like to give a paperback copy of my workbook “Media Ready, Media Savvy” to the author who can write the best one sentence description. This competition is open to anyone, even if you’re still in the process of writing your manuscript. You can be traditionally or independently published, and a writer of non-fiction or fiction books.

Submission is easy, just leave your one liner in the comment section below, with your name and a way we can contact you if you win.

This competition is open for one week only, from Friday, June 22, 2012, until close of business on Friday, June 29, 2012. Entries will be judged by author, producer and journalist, Alison Hill, and ClearSight Multimedia.

We look forward to reading your submissions.

Good luck!

 

Understand the Media Angles for Your Book

For most writers of books, especially with the first book, all the attention goes to writing the best book.

There is little to no thought of what media angles your book or you, as its author, may have.

You just write, and edit and write and edit, and then as soon as you’re done, work diligently to get an agent or sell directly to a small publisher. Or in this new century, you may go straight to one of the ways of publishing it independently, which may mean doing it yourself.

The thought of getting media coverage for your book may be there, but you haven’t stopped to examine it, explore it, prepare for it.

What’s a media angle? It’s the slant on your story that makes it interesting. What about your book makes it stand out above the others? What about you as an author is unique and interesting? Does your book bring out details about an illness, or social problem? Does your life experience give you unique qualifications to write about what you did?

And if you’re still writing your book, is there a media angle that’s just begging to be included, that you could develop if you only knew to. Do you have lupus, and you could have one of your characters have lupus, and thus be able to speak out about the challenges of that illness?

Here’s the deal. If you want your book to sell, you will want media coverage, because the traditional media still have the widest exposure, and even the untraditional, or new media, like Huffington Post, need you to have an angle to ensure you stand out.

ClearSight Creative Resources published Media Ready, Media Savvy because we saw that writers and new authors weren’t aware of the preparation that is possible and necessary to plan for and attract media attention.

If your book is already out, this work book will help walk you through all the steps to developing quality messages, defining your audience, choosing your media targets and preparing for them.

If you’re still writing your book, we highly recommend you go ahead and get this book now, and begin to think about your media readiness. Let the questions and ideas inform you as you write, as you listen to the radio, read blogs and watch TV. Begin to prepare yourself now. Don’t wait and be caught by surprise, and be saddened that you didn’t have your one sentence summaries ready when you met a journalist at an event.

Media Ready, Media Savvy is available in PDF format with MS Word exercises to prepare your answers online, or in paperback workbook format, through CreateSpace.com or on any of the Amazon sites in the United States and internationally. Order yours today, and get started now.

Why Traditional Media is Still Relevant

As social media surges in popularity, many authors and experts are questioning the benefit and relevance of traditional media in their marketing and publicity efforts.
So how valuable is exposure on TV and radio, or in magazines and newspapers in 2012?
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It’s obvious people are still watching TV, listening to the radio, and reading print publications. And it’s still impressive to be invited as a TV and radio show guest, or to be featured in articles and reviews. Of course you must have a home online and utilize every aspect of social media, building a platform and making a name for yourself. But ignoring and dismissing this valuable resource is a mistake–if you’re serious about getting noticed and reaching a broader audience.
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Book and personal publicity should be a multi-pronged effort. Incorporating traditional media into your book promotion strategies, marketing, and platform building, is a guaranteed way of gaining visibility and boosting sales. It brings immediate credibility and professional recognition. Then you can include links to TV interviews and articles on your website, and share them on Facebook and Twitter,  further expanding your reach and building a larger following.
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Traditional media has an immediate and powerful impact. It also has the advantage of a targeted audience. Imagine someone you know is going to be interviewed on TV. You’d call up your friends all excited saying, ‘guess what? Johnny’s on Ellen tomorrow!’ A little more impressive than Johnny’s just updated his blog, Facebook status, or Tweeted something. Of course not everyone gets onto a national TV show, but you get the gist. It would be just as exciting to be on a local or state wide TV program. And if you do get invited, you can Tweet it ‘til the cows come home, splash the news all over Facebook, and update your LinkedIn profile to include ‘guest commentator on National TV’ or however you want to spin it.
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It’s easy to be online. You don’t have to be invited. The door is wide open, and as a result the internet is saturated. Everybody is now a ‘writer’ because they have a blog. Even with just a rudimentary grasp of grammar and poor spelling skills, they can still claim the title. Anyone who owns a camera and can upload to You Tube are now filmmakers and producers. They even called Joe the Plumber (remember him?) a ‘journalist.’ It seems professional experience and accomplishments in such fields are becoming obsolete, and unless you’re already famous, it’s easy to be drowned out by the masses.

But traditional media doesn’t work that way. They want the best. Why would they choose someone with no ‘real world’ experience to be a guest on their shows? Media professionals need authors and experts who are authorities in their field. They want to interview novelists and non-fiction writers with professional credibility and accomplishments, as well as a good story to tell.

Above all, traditional media outlets have a stable and established viewing audience. Online you don’t have this advantage. A Facebook or Twitter post is never guaranteed to reach tens of thousands (or even millions) in one go, like a TV or radio interview. Unless of course, you’re already famous.

TV appearances and radio interviews can really spice up your bio.

Here are two short bios. Which one sounds most impressive?

Environmental strategist Jack Jones has written a book on environmental protection, ‘Saving the Planet.’ He has a Facebook page with 790 friends, is on LinkedIn and uses Twitter. He has a blog and a website, with 16 followers. He also has some amateur videos on You Tube.

Jack Jones, an environmental strategist, has been interviewed repeatedly on NPR, PBS, CNN and ABC News, sharing his expertise on environmental protection, which he outlines in his new book ‘Saving the Planet.’ Jones will also be featured on the National Geographic Channel this Fall.

Securing appearances on major media outlets is an asset, putting you far ahead of the competition.

Since it’s such a selective process, the media will notice you because of your impressive platform, and here’s where having an active presence online is important. Information about your knowledge and accomplishments must be easily accessible, and a website or blog is essential for this purpose. Just make sure they’re good. Most people will have to aggressively market themselves and pitch media professionals with ideas for shows or features, convincing producers and journalists that they’re a great fit and have something valuable to offer viewers/listeners/readers.

Through blending the traditional and new media you get the best of both worlds, and reach a truly diversified audience.

Media expert, producer and journalist Alison Hill, coaches authors and speakers, helping them secure traditional media attention that can elevate their careers. Alison also teaches authors how to prepare for these important engagements, by creating clear, compelling messages to successfully market themselves and their work. And she offers interview tips that help authors really connect with audiences, who are all potential readers and fans! Make a lasting impression with every appearance. Become a Media Darling with Alison Hill.

Alison also offers marketing strategy sessions and media pitch reviews for individuals or groups, through Alison Hill Media. We will review your material and background, and offer a strategy and marketing plan that will make you stand out. If you want to be recognized and sell more books, you must first dazzle the media. http://www.alisonhillmedia.com/

You can find this information and more in Alison Hill’s new workbook, ‘Media Ready, Media Savvy, The Media Workbook for Authors.’ WHAT to say. HOW to say it. WHO to say it to. http://www.mediaready-mediasavvy.com/

Media Ready, Media Savvy – The Media Workbook for Authors is Now Available

Alison Hill's Media Ready, Media Savvy Workbook - Order it now and get ready for greater ease and fun promoting your book.

Alison Hill’s workbook for authors is now available both as a PDF download with a MS Word document for the exercises, (see right sidebar) and as a 8×10 paperback workbook (see below).

If you haven’t been through media training, and want to be ready to speak about your book at a moment’s notice, and in longer interviews, for less than $20 delivered you can have an expert coach walk you through the exercises to develop your messages.

The time you spend preparing an understanding of your book, your audience, and yourself, will be rewarded. You’ll surprise yourself how much better every interaction is that starts with “So what’s your book about?” or “What is it about your book that people will want to read it? What makes it noteworthy?”

Order your copy for $15.97 on Amazon.com in the US, unless Amazon is offering one of their surprise sales, which they sometimes do.

It’s also available on CreateSpace.com where your purchase supports the author and micro-publisher more than through Amazon.  But Amazon is a great place to leave your reviews.

We will post when we discover it is listed internationally.

You can also contact Alison Hill herself for coaching and training sessions. You’ll still need the workbook, because there’s no substitute for digging in deep and surfacing all the interesting angles of your and your work.

Connect with Alison on Twitter @AlisonMHill, on Alison Hill’s Facebook Author Page

How to Promote Yourself and Your Book as an Author

How to sell more books, and get more speaking and working engagements is THE question for authors.

What does it take to get seen, to be visible and sought after by thousands....

There are tens of thousands of books coming out every year, and books are competing with the most exciting time in human history for entertainment.

We have entertainment on our phones! Our TVs. We can rent movies on our TVs, and access the Internet through our TVs (Google TV with a Sony box). We have Sirius radio in our cars. New ones even have Internet access.  TVs and Internet in restaurants and cafes. It’s unending.

So your work is cut out for you.

Alison Hill's Media Ready, Media Savvy Workbook

In addition to doing the Media Ready, Media Savvy work in the workbook – we can’t emphasize that enough – it’s critical to surface all the interesting aspects of your own life and your work to be ready for media engagements, you also need to be pursuing the other social media marketing avenues now available to you.

It’s about relationships and exposure. You’re having to do what politicians have to do to get elected. You need to connect with people, show them that you have something that will help them, that matters to them, and mean it.

When you have traditional media exposure you reach more people, but to get media exposure, the media professionals want to know that you already are someone worth of attention – and for that, you need to have an Internet presence that displays who you are and what you know and do. A major news reporting show reported in February 2012 that resumes may become obsolete, as more and more employers go straight online to see who you are. Some employers encourage you to apply directly with your LinkedIn account. (Are you on LinkedIn?)

What’s available to most of us who are unknown beyond our town?

Have a Twitter Account. Make friends and relationships with people who interest you and who may be able to help you reach a wider audience. Be sure to keep it reciprocal. The writer, author community on Twitter requires courtesy, appreciation and generosity. Take a look at just some of the authors on Twitter here on Listorious. It’s a new experience. Like learning to eat Sushi and use chopsticks. Or sitting cross-legged and in silence in a Zen dojo for hours. But it will be rewarding if you learn about it and practice.

What do you to with your Twitter account?

  • Tweet your own links to blog posts (are you writing blog posts on a variety of topics related to your book and to your own interests and expertise as an author!)
  • Retweet interesting links from others – other authors, other experts, other important events and fascinating quotes
  • Search for people of similar interests and follow them, if you want, send a message to them and acknowledge something from their bio, or their website or blog. (It’s building relationships one little thread of words at a time.)
  • Check out guest blogging opportunities on blogger sites that you could offer good content too. Guest blogging is valuable.
  • Invite followers to like your Facebook Page, and offer different content now and again on your FB Page.

Have a Facebook Author Page. Some say do. Other say don’t. If you’re a bit shy, maybe you don’t do this right away. Maybe you stay with posting some news about your book on your personal facebook presence. But, if your book gets any traction, people are going to want to connect with you on Facebook, and you’ll either have to consider your personal account open to the public, or you’ll need to create a Facebook Page.

Author Page or Book Page? Author Page if you expect to have more than one book, and do workshops and talks. Author and book page? If you even have the stamina to consider it:  when you have multiple books and think they’ll have enough going on individually to keep up a page, you could add a book page. When books get famous like Eat Pray Love and Who Moved My Cheese, and The Notebook (this is the movie FB Page), to name just a few, people want a connection with the book – to share about it. But most books just don’t affect people that way, so it’s much much less work and effort to stay with an Author Page.

What do you do on your Facebook Page?

  • You invite your friends to it.
  • You post links to your latest blog posts.
  • You ask questions that would interest the people who like you and your work.
  • You post related photos.
  • You share some fun and interesting things that are going on in your writer related life. (And even more personal if you care to go there.)
  • You ask other authors about their Pages, so you can follow those too.
  • You share content from some of their Pages.

Have a Blog. Why have a blog? You’re a writer, and writing is what you know how to do. It just so happens that with blogs you can weave a rich and interesting net of information and stories that will draw people from online searches, as well as from Twitter, Facebook and your Website if you link everything, so deepen their relationship with you. Get to know you better, and probably want more of your content, including buying your book, if they relate to what you sasy.

So a blog is essential! Word is that agents and publishers are telling their authors to write one blog post a day. Not a week. Not every two weeks. Not once a month. Once a day.

Why so much? What if you don’t have time for it? What if you’re not motivated for it?

The truth is that unless your book is one of the all too few books that sell over 1,000 copies, unless it is a book that rises above 20,000 in sales and starts to get a buzz like The Secret Life of Bees, (1,594 Amazon reviews) and Eat Pray Love, (2,800 Amazon reviews)  and The Help, (5,300 Amazon reviews), you’re competing with so much information for people’s attention that if you thought about it you would never try to write a book to earn fame or riches. The odds are daunting.

But we know you write because you love to write, because you have to write, because you have something really important or neat to say, so all we’re doing is giving you a heads up on the things YOU CAN CONTROL – which is how much exposure you create for yourself and your book – in a relationship building, not-in-your-face-selling-all-the-time way.

All of this takes a tremendous investment:

  1. Your precious and limited time
  2. Your focus and attention
  3. Learning new technologies
  4. Learning new cultures on each social media site
  5. Researching who to friend, follow and contact
  6. Thinking of the best content to share
  7. Trying new kinds of content and interactions
  8. Looking for the content of others to share
  9. Looking to build allies and relationships for cross promotion
  10. Researching bloggers who host guests, and book review blogs

… and a hundred hours later, you may  not have sold a single book. Or you may have sold ten. But if you’re not getting out and getting seen and known, in the way that works for you, unless your book is one of the magical ones that takes off ( Remember Celestine Prophecy? (1000 Amazon reviews) We all know of Harry Potter and the Sorcerer’s Stone. (5,700 Amazon reviews) ) then your book will die on the vine – on Amazon.com, on CreateSpace, on your website.

Is it OK to let a book die on the vine?

For most of us, it will be decided for us. There is no predicting what will sell. J.K. Rowling has said she had no idea that anyone would want to read her book. Wow was she surprised as she delighted the world.

Having published a book, we will always have that accomplishment, that credit as an author, and that legacy to hand down to those who follow us. So whether or not our book creates fireworks, or sells an honorable 1,000 copies, or the more likely 100, the exercise and accomplishment of writing and completing a book is a worthy act for every writer. Mastering marketing and sales, is a whole other field, one for Olympians or the well resourced.

If you haven’t already, make a commitment to yourself to really be ready to talk about your book professionally and confidently by doing the work in Alison Hill‘s Media Ready, Media Savvy workbook. Order it from CreateSpace.com or Amazon.com, or as a PDF with an MS Word document to type out the exercises – see the right sidebar of this site.

ClearSight Multimedia is an imprint of ClearSight Creative Resources‘ micro-publishing initiative based in central North Carolina. ClearSight Creative Resources provides author services and social media marketing coaching and training for writers and authors.

The Most Commonly Missed Opportunities by Writers Online

Based on reviewing over 1500 women writers’ sites online here are the most most common areas where writers are missing out.

Are you missing out…

  1. By not using a hosted WordPress site with an integrated blog under your own domain. Many are using the free blogger sites.
  2. By not providing links between your online presences: Twitter – Facebook – LinkedIn – Blog – Website – Amazon site – Blog Talk Radio acct – Red Room site – other guest blogging sites – and your email signature.
  3. By not using your author name for email, and sometimes not even using a recognizable name for email, making it difficult to know who the email is from.
  4. By not having your own website.
  5. By not being on Twitter, with at least a daily scheduled post, and a bi-weekly check for feedback and interaction.
  6. By not understanding the importance and value of quality comments on prominent blogs, writer’s blogs, and blogs related to your subject matter.
  7. By not knowing how to create and embed links and use them.
  8. By not understanding key words, knowing how to research them and use them in all your online content.
  9. By not knowing how to monitor your online presence to be able to build relationships with those who appreciate you, and to understand those who may be detractors.
  10. By not understanding the tremendous value in planting your online seeds now, and not waiting until some future date.
Want to do something about that and bring your online presence up to speed so that you can be found by the people who want and need to reach you?
Media Ready, Media Savvy, The Media Workbook for Authors addresses critical information for media readiness and a media marketing plan. It does not address the aspects of a writer / author’s online presence mentioned in this post, but this is essential information for Internet literacy in the age of Social Media. Contact anora@clearsightcreativeresources.com to find out about ways you can get up to speed with one on one and group learning.

PDF Version of Media Ready, Media Savvy Now Available

Media Ready, Media Savvy - The Media Workbook for Authors

We’ve just prepared the text only PDF version of Media Ready, Media Savvy, so you can order it and instantly read it online.

Sign up for our newsletter, and we’ll send you the MS Word document with the Exercises, so you can type up your answers on the spot on your computer.

Look on the right sidebars both to order the PDF and to sign up for the newsletter, or click the ORDER BOOKS menu link.

Pre-Sales copies of the paperback workbook will close as soon as the book is available on Amazon.com and CreateSpace. So if you’d like a copy at $5 off the cover price for $14.97 delivered in the US or $17.97 delivered internationally, order now.

Thank you so much for your interest in Media Ready, Media Savvy. Author Alison Hill is a lively writer, encouraging, challenging and thorough. Doing the exercises in this workbook will take you to a whole new level of professional preparedness.

Workshops with Alison Hill are also available virtually, and in Raleigh – Durham North Carolina, or by request other locations. Inquire at AlisonHill@mediaready-mediasavvy.com.

Five Things Writers Need to Know About Book Marketing

Being media ready, media savvy is all about marketing your book.

Marketing your book goes hand in hand with marketing yourself  as the author, as an expert, as an interesting and charismatic speaker.

Here are five top things that writers need to know about book marketing in 2012.

  1. You need to know what categories you fit in, so you can connect with the right groups and get found in the right searches online.
  2. You have to have very clear, concise, compelling messages about your book and yourself. That takes work and preparation, almost like writing poetry, and definitely like preparing minimalist advertising copy.
  3. You need to start developing an online presence and understanding of who your audience is and where they are NOW – if you’re planning on writing a book, writing it as you read, or in some later phase of the writer to well-known author timeline continuum.
  4. You need a marketing plan – whether you write it up yourself, or get expert consultation – you need to understand where you need a presence, what you need to have on it, and what you’ll do with it.
  5. Lastly, getting high profile visibility is a mysterious combination of tremendous preparation, a darn good book, and being in the right place, at the right time, with the right personality. Being prepared takes work. Take the time to do it.
Media Ready, Media Savvy by Alison Hill is a workbook available as an 8×10 paperback or by text only PDF with an MS Word Document so you can type out the exercises and prepare your media messages and plan.

New Workbook Designed by TV & News Media Professional Available for Pre-Order

 

The Media Workbook for Authors, Media Ready, Media Savvy

There’s help for authors now – to prepare you to answer media questions with poise and power.

You’ve got to be able to answer “What’s your book about?” and “Tell us about yourself” without any hesitation, with a response that is customized to each audience.

Are you ready yet? If not, this workbook is your ticket to ride.

TV and News Media Professional Alison Hill has completed her new workbook for authors called Media Ready, Media Savvy. The publisher, ClearSight MultiMedia is finishing up last changes on the proof.

You can pre-order a copy at a discount.

Effective January 4 through January 20th, pre-orders saving $5.00 off the cover price of $15.97 will be accepted via the PayPal purchase button on the right sidebar. Shipping is included in the purchase price of $17.97 for International Non-US  orders, and $14.97 for US orders.

Why should you order your copy today?

1. You’ll save $5.00 off the cover price, almost 33%.

2. You’ll have your copy sooner than everyone else, so you can begin to prepare your media messages.

3. You’ll get a head start in preparing your media publicity plan.

4. You’ll be able to decide sooner if you’d like to engage Alison Hill for private media strategy sessions, coaching or book trailers.

5. You’ll feel you’re accelerating towards meeting your book publicity goals.

6. You’ll feel the rewards of getting step by step training in how to prepare your media messages both for yourself and for your book.

7. As you follow the workbook, you will understand better who you are, and what distinguishes you, which will strengthen your confidence when speaking about your work.

8. You’ll feel excited as you anticipate its arrival, and already begin imagining how you want to position yourself and your book with the media outlets.

Media Ready, Media Savvy is an 8×10 book on white paper with over 250 pages of practical steps to take and exercises to help you develop your strongest messages for approaching the traditional media outlets.

Order Media Ready, Media Savvy by clicking on the PayPal button on the right sidebar. You don’t have to have a PayPal account to make a purchase.